I recently came across a video post by one of my absolute favorite creators in experiential marketing asking what exactly is the disconnect between getting competent BAs and the current pool of approved applicants from agencies. I gave a very…

“If growth comes from failure, surely by now I am a giant.”

I have attempted to launch the idea behind The Experiential GOAT several times before, each time ending in failure. But each failure taught an important lesson. Here is…

I KNOW that somewhere out there is a person that sees my posts and goes

“OMG, Girl AGAIN?!?!? What you going on about THIS time?!? 🙄”

Listen, I get it. It feels like I just show up, cause a bunch…

So, once upon a time, I was a scientist.

I graduated from THE Fisk University in Nashville, TN with a Bachelor of Science in Chemistry and Bowman Gray School of Medicine at Wake Forest University in Winston Salem, NC with…