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The Beef With Trusted Herd (Part 7)


If you have made it this far, you are probably wondering why anyone would take the time to do all of this? What is the point of going into such detail about Trusted Herd?

Because they are built upon the…

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The Beef With Trusted Herd (Part 6)

Trusted Herd came on the scene in January 2017 with the promise of “event industry transparency” and for quite a while they delivered. Workers having the ability to rate agencies and vice versa allowed the industry to stay competitive on…

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The Beef With Trusted Herd (Part 5)


Trusted Herd has always had a bit of a cash flow problem.

Unlike PopBookings which was backed by venture capitalists, TH was funded primarily through an angel investor in the initial stages. Later on, the company began to introduce…

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The Beef With Trusted Herd (Part 4)

Anyone working full time in experiential marketing can tell you that getting booked is the easiest part.

It is having to keep track of all the things that you need in order to get paid on time and file taxes.

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The Beef With Trusted Herd (Part 3)

As the world started to get antsy about being inside for so long due to COVID-19, the live events industry timidly restarted with trepidation. While there is not quite a definitive date or moment in which live events marketing restarts…

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The Beef With Trusted Herd (Part 2)

Trusted Herd started under the premise that every worker was meant to have a voice in the experiential marketing industry. The founder, Brian A. Fox, started the concept in 2016 with a rollout in 2017. The company was attracting event…

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The Beef With Trusted Herd (Part 1)


It is no secret that I have beef with Trusted Herd. 🤷🏾‍♀️

It is something that I have been QUITE vocal about to the point of directly challenging the founder, Brian A. Fox, publicly on the various feature rollouts…

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The Beef With Trusted Herd (Overview)


Trusted Herd is the largest events industry reputation and job posting site. This multi-part series examines TH’s influence on the experiential marketing industry:

Part 1- Introduction and origins of Trusted Herd becoming the events industry standard

Part 2-…

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